Holo-Light at the Heart of Brand New Concepts for the Future of Mobility
World’s largest automotive and mobility summit, the International Motor Show (IAA) will return this year from September 7th to 12th with a new concept that combines the trade grounds and Munich’s inner city through a brand-new testing lane.
Holo-Light will present the Augmented Reality Engineering Space (AR 3S) and Interactive Streaming for Augmented Reality (ISAR). Find us in fair hall B5 at booth #D52. If you’d like to know more about our products, we’d love to get in touch. Contact us and we can schedule an opportune meeting!
With the current concerns about the Covid-19 pandemic, the IAA has brought up a new concept to make this event possible. The trade grounds will be accessible under a supervised hygiene-concept, serve as a meeting ground for professionals and will focus rather on innovations than on complete product ranges. Prominent features in Munich will also be transformed into venues for a city-wide dialogue on visions, innovations and sustainable mobility solutions for the future. To connect these two aspects of IAA, the Blue-Lane will be integrated. It serves as a testing ground for sustainable mobility. Since it is an international event, there will be an online program to connect companies and people from all over the world to Munich’s biggest and most future-driven motor show.