Holo-Light Joins the Augmented Reality for Enterprise Alliance (AREA)

Holo-Light to help drive growth and maturity of extended reality (XR)

Holo-Light, a provider of immersive software and technologies for the enterprise market, announced today that the company has joined the Augmented Reality for Enterprise Alliance (AREA). The AREA is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems. Holo-Light will contribute to the AREA ecosystem with expertise in XR software development, flagship engineering use cases and new technology enabling the streaming of all XR applications.

“The AREA unites the AR community with focus on the enterprise sector. Joining the AREA allows us to support the growth of a comprehensive ecosystem that will bring us closer to mass adoption and rollouts of immersive technologies.”

Luis Bollinger, CMO and Co-Founder of Holo-Light

Holo-Light aims to realize the full potential of the XR community by solving technological hurdles that apply to every player in the field like the limited computing power of mobile devices. The company has developed the cross-platform remote rendering SDK ISAR that allows users to stream big data XR applications in real time via powerful local servers or with unlimited cloud resources. Holo-Light also provides ARES Pro, a powerful AR engineering software, enabling engineers to work and collaborate on 3D CAD data.

“The adoption and growth of Augmented and Virtual Reality require critical use cases, which demonstrate return on investment and provide added value for companies and consumers. We are committed to sharing our experience and best practices over five years on the market and look forward to shaping the future of XR with our fellow AREA members.”

Florian Haspinger, CEO and Co-Founder of Holo-Light

“We’re delighted to welcome Holo-Light as an AREA member. Holo-Light’s unique expertise in streaming XR applications is sure to be of value to our other members and the broader enterprise AR ecosystem. We look forward to collaborating with the Holo-Light team.”

Mark Sage, Executive Director of the AREA

The AREA is working to help enterprises maximize the impact of AR by providing up-to-date resources and neutral, reliable guidance that make the path to AR adoption surer, shorter, and smoother. By identifying opportunities and challenges, disseminating information, spearheading research, promoting dialogue, and providing a forum for AR providers and enterprises, the AREA is clearing a path to interoperable AR-enabled enterprise systems that fully deliver on their promises.

Holo-Light founding team: Michael Oberlechner, Alexander Werlberger, Susanne Haspinger, Florian Haspinger, Luis Bollinger. (CR: Michael Kristen)

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