AWE Europe 2017
Augmented World Expo is the world’s biggest trade fair for Augmented Reality. Since Holo-Light recently made the trip to Santa Clara, California, to attend and give a talk at this spectacular event, it would have been almost unthinkable not to appear at the European offshoot right outside our front door — so we went big and supported the event as a Silver Sponsor.
With a gigantic booth right next to the exhibition hall’s entrance, we showed off eye-catching promotional videos, a broad range of our in-house Mixed Reality Apps, our newest, revolutionary hardware product, and — because you should never leave home without it — a motorcycle to demonstrate our quality control application. We almost couldn’t imagine how we could top all of this in the coming year.
The time, money, and resources that we invested were well worth it given the recognition we gained and the contacts we were able to make. It was also quite refreshing to present our software without having to make too many references to Star Trek or Iron Man.